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In our innovative campaign for King of Donair, we merged film and music, portraying a homesick girl's introduction to Halifax's iconic food. Rapper Corey's 'Donair Song', combined with a choreographed donair-making dance and diverse cast, celebrated unity and cultural allure, broadening the brand's appeal.
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Design
From design to coordination, we designed the Donair Dance from scratch.
Production
We found multiple talents and individuals for this production, who are all passion about Donair!
Publishing
Publishing this Donair Dance music video has been a blast, to us and to the community.
Haltitube wanted to capture the “Golden Age” of the street donair and introduce it to a Chinese community unfamiliar with Halifax’s favourite late-night street food.
The Donair Dance video was premiered during an event hosted by Oasis Pub and Eatery on Spring Garden Rd. It was simultaneously broadcast on the Halitube YouTube channel, reaching the Chinese community in Nova Scotia and audiences in China. The video was then cut into smaller “bite-sized” pieces featuring high-impact moments in the video.
The Chinese community warmly received the campaign, many of whom attended the premiere. Data showed high levels of excitement and engagement with reach and buzz that extended far beyond the Chinese community. The content achieved its goal of bringing a new community to the Halifax donair experience.
Design
From design to coordination, we designed the Donair Dance from scratch.
Production
We found multiple talents and individuals for this production, who are all passion about Donair!
Publishing
Publishing this Donair Dance music video has been a blast, to us and to the community.
Haltitube wanted to capture the “Golden Age” of the street donair and introduce it to a Chinese community unfamiliar with Halifax’s favourite late-night street food.
The Donair Dance video was premiered during an event hosted by Oasis Pub and Eatery on Spring Garden Rd. It was simultaneously broadcast on the Halitube YouTube channel, reaching the Chinese community in Nova Scotia and audiences in China. The video was then cut into smaller “bite-sized” pieces featuring high-impact moments in the video.
The Chinese community warmly received the campaign, many of whom attended the premiere. Data showed high levels of excitement and engagement with reach and buzz that extended far beyond the Chinese community. The content achieved its goal of bringing a new community to the Halifax donair experience.
Design
From design to coordination, we designed the Donair Dance from scratch.
Production
We found multiple talents and individuals for this production, who are all passion about Donair!
Publishing
Publishing this Donair Dance music video has been a blast, to us and to the community.
Haltitube wanted to capture the “Golden Age” of the street donair and introduce it to a Chinese community unfamiliar with Halifax’s favourite late-night street food.
The Donair Dance video was premiered during an event hosted by Oasis Pub and Eatery on Spring Garden Rd. It was simultaneously broadcast on the Halitube YouTube channel, reaching the Chinese community in Nova Scotia and audiences in China. The video was then cut into smaller “bite-sized” pieces featuring high-impact moments in the video.
The Chinese community warmly received the campaign, many of whom attended the premiere. Data showed high levels of excitement and engagement with reach and buzz that extended far beyond the Chinese community. The content achieved its goal of bringing a new community to the Halifax donair experience.
