Halitube and HSC are now in the 4th year of celebrating LNY with Halifax Shopping Centre. Thanks to previous events, we have developed a strong relationship between HSC and the young Asian community in Halifax. Halitube deployed Inclusive Marketing as the organizing principle of our campaign in order to welcome unrepresented communities and shoppers.
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Design
Lunar New Year may be a traditional Asian festival, but not necessarily to be celebrated by Asians alone, it is a festival for all.
Production
We use the power of digital content, to present, deliver and highlight businesses for our audiences, and followers of our influencers.
Community
The community of both Asian and Halifax locals have both enjoyed this festival very much, through a different scope, and a perspective of diversity.
We created a diverse LNY campaign, inviting members of Asian and non-Asian communities to participate in the campaign. We expanded the concept of “diverse” beyond Asian-only and created an opportunity to set up conversations between diverse communities to discuss the importance of the LNY festival.
The campaign sold $50,000 sold out in two days. We produced a media campaign and were invited to discuss our film and LNY with Halifax’s Information Morning on CBC Radio One.
Recognizing the unique and successful marketing strategy of the LYN, Halifax Shopping Centre has submitted the campaign to a global shopping mall marketing competition.
The campaign deepened the relationship between HSC and the young Asian community and introduced new diverse audiences and shoppers to HSC.
Design
Lunar New Year may be a traditional Asian festival, but not necessarily to be celebrated by Asians alone, it is a festival for all.
Production
We use the power of digital content, to present, deliver and highlight businesses for our audiences, and followers of our influencers.
Community
The community of both Asian and Halifax locals have both enjoyed this festival very much, through a different scope, and a perspective of diversity.
We created a diverse LNY campaign, inviting members of Asian and non-Asian communities to participate in the campaign. We expanded the concept of “diverse” beyond Asian-only and created an opportunity to set up conversations between diverse communities to discuss the importance of the LNY festival.
The campaign sold $50,000 sold out in two days. We produced a media campaign and were invited to discuss our film and LNY with Halifax’s Information Morning on CBC Radio One.
Recognizing the unique and successful marketing strategy of the LYN, Halifax Shopping Centre has submitted the campaign to a global shopping mall marketing competition.
The campaign deepened the relationship between HSC and the young Asian community and introduced new diverse audiences and shoppers to HSC.
Design
Lunar New Year may be a traditional Asian festival, but not necessarily to be celebrated by Asians alone, it is a festival for all.
Production
We use the power of digital content, to present, deliver and highlight businesses for our audiences, and followers of our influencers.
Community
The community of both Asian and Halifax locals have both enjoyed this festival very much, through a different scope, and a perspective of diversity.
We created a diverse LNY campaign, inviting members of Asian and non-Asian communities to participate in the campaign. We expanded the concept of “diverse” beyond Asian-only and created an opportunity to set up conversations between diverse communities to discuss the importance of the LNY festival.
The campaign sold $50,000 sold out in two days. We produced a media campaign and were invited to discuss our film and LNY with Halifax’s Information Morning on CBC Radio One.
Recognizing the unique and successful marketing strategy of the LYN, Halifax Shopping Centre has submitted the campaign to a global shopping mall marketing competition.
The campaign deepened the relationship between HSC and the young Asian community and introduced new diverse audiences and shoppers to HSC.
