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As the COVID-19 pandemic dragged on, we started to notice pockets of anti-Asian racism. We responded by working with Good Robot Brewing Company to design the Asian-inspired craft beer Immortality. We invited the young Asian community to the Good Robot patio where two communities talked over beer. Friends were made. This product made it to the racks of The Port by NSLC, over 4000 cans sold out within 2 months.
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Branding
From the flavour discussion, and package design, all the way to commercial production, our design is embedded in every step of the way.
Production and Sales
We are incredibly excited about our seltzer. From day one of its’ launching, we have been putting works into generating leads and sales of this product.
Community
We helped amplify the sound of the Atlantic Asian community, by branding with this diverse and welcoming Nova Scotia local business.
Develop a community project to address Asian racism in the community. Differo and Good Robot Brewing Company put their heads together and came up with an Asian-influenced beer. Immortality is a peach seltzer that is sold at the bar and at the NSLC marquee location The Port. The idea was to create a beer that would bring two cultures together and welcome the Asian community into a Nova Scotia taproom.
Good Robot wanted to make members of the Halifax Asian community feel welcome in their tap house.
In collaboration with Differo Inc., a special tasting event was organized in the beer garden of Good Robot. The brewers listened to the feedback from Asian tasters: they didn’t care for bitter beers and IPAs. With that, Good Robot and Differo worked together to design the milder, sweeter peach seltzer drink.
It was tested on Asian testers and it was a hit. Immortality is based on the story of The Monkey King, a legendary mythical figure 16th-century Chinese novel Journey to the West. The monkey was the guardian to the heaven garden where the Peaches of Immortality were grown. The Monkey secretly ate the peaches and gained the power of immortality. DRINK THIS, and you will be immortal like Monkey King.
Branding
From the flavour discussion, and package design, all the way to commercial production, our design is embedded in every step of the way.
Production and Sales
We are incredibly excited about our seltzer. From day one of its’ launching, we have been putting works into generating leads and sales of this product.
Community
We helped amplify the sound of the Atlantic Asian community, by branding with this diverse and welcoming Nova Scotia local business.
Develop a community project to address Asian racism in the community. Differo and Good Robot Brewing Company put their heads together and came up with an Asian-influenced beer. Immortality is a peach seltzer that is sold at the bar and at the NSLC marquee location The Port. The idea was to create a beer that would bring two cultures together and welcome the Asian community into a Nova Scotia taproom.
Good Robot wanted to make members of the Halifax Asian community feel welcome in their tap house.
In collaboration with Differo Inc., a special tasting event was organized in the beer garden of Good Robot. The brewers listened to the feedback from Asian tasters: they didn’t care for bitter beers and IPAs. With that, Good Robot and Differo worked together to design the milder, sweeter peach seltzer drink.
It was tested on Asian testers and it was a hit. Immortality is based on the story of The Monkey King, a legendary mythical figure 16th-century Chinese novel Journey to the West. The monkey was the guardian to the heaven garden where the Peaches of Immortality were grown. The Monkey secretly ate the peaches and gained the power of immortality. DRINK THIS, and you will be immortal like Monkey King.
Branding
From the flavour discussion, and package design, all the way to commercial production, our design is embedded in every step of the way.
Production and Sales
We are incredibly excited about our seltzer. From day one of its’ launching, we have been putting works into generating leads and sales of this product.
Community
We helped amplify the sound of the Atlantic Asian community, by branding with this diverse and welcoming Nova Scotia local business.
Develop a community project to address Asian racism in the community. Differo and Good Robot Brewing Company put their heads together and came up with an Asian-influenced beer. Immortality is a peach seltzer that is sold at the bar and at the NSLC marquee location The Port. The idea was to create a beer that would bring two cultures together and welcome the Asian community into a Nova Scotia taproom.
Good Robot wanted to make members of the Halifax Asian community feel welcome in their tap house.
In collaboration with Differo Inc., a special tasting event was organized in the beer garden of Good Robot. The brewers listened to the feedback from Asian tasters: they didn’t care for bitter beers and IPAs. With that, Good Robot and Differo worked together to design the milder, sweeter peach seltzer drink.
It was tested on Asian testers and it was a hit. Immortality is based on the story of The Monkey King, a legendary mythical figure 16th-century Chinese novel Journey to the West. The monkey was the guardian to the heaven garden where the Peaches of Immortality were grown. The Monkey secretly ate the peaches and gained the power of immortality. DRINK THIS, and you will be immortal like Monkey King.
